Privacy Policy

Last Updated: December 15, 2024

At Aura Sky Pool, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website, use our services, or interact with our luxury infinity pool facility located at Palm Tower, Palm Jumeirah, Dubai, UAE.

By accessing our website or using our services, you agree to the terms outlined in this Privacy Policy. Please read this document carefully to understand our practices regarding your personal data.

1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

  • Make a reservation or booking for our infinity swimming pool facilities
  • Register for an account on our website
  • Subscribe to our newsletter or promotional communications
  • Contact us through our website, email, or phone
  • Participate in surveys, contests, or promotional activities
  • Provide feedback or reviews about our services

The personal information we may collect includes:

  • Full name and title
  • Email address
  • Phone number (+971 52 693 4802 for contact)
  • Mailing address
  • Date of birth
  • Payment information (credit card details, billing address)
  • Preferences and special requirements
  • Emergency contact information

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

  • IP address and geographic location
  • Browser type and version
  • Operating system
  • Pages visited and time spent on each page
  • Referring website or source
  • Date and time of access
  • Device identifiers and mobile network information

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience on our website. These technologies help us:

  • Remember your preferences and settings
  • Analyze website traffic and user behavior
  • Personalize content and advertisements
  • Improve website functionality and performance
  • Detect and prevent fraud or security issues

2. How We Use Your Information

Aura Sky Pool uses the collected information for various purposes, including:

2.1 Service Delivery

  • Processing and confirming your reservations and bookings
  • Providing access to our infinity swimming pool and facilities
  • Managing your account and preferences
  • Delivering customer support and responding to inquiries
  • Sending booking confirmations and important updates

2.2 Communication

  • Sending promotional offers and exclusive discounts for first-time visitors
  • Providing information about new services and special events
  • Delivering newsletters and marketing communications (with your consent)
  • Responding to your questions and feedback
  • Conducting customer satisfaction surveys

2.3 Business Operations

  • Analyzing usage patterns to improve our services
  • Conducting market research and trend analysis
  • Maintaining and improving website functionality
  • Detecting and preventing fraud, security breaches, or illegal activities
  • Complying with legal obligations and regulatory requirements

2.4 Personalization

  • Customizing your experience based on your preferences
  • Recommending services and amenities that may interest you
  • Displaying relevant content and advertisements
  • Remembering your settings and choices

Important: We will never sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent.

3. Information Sharing and Disclosure

Aura Sky Pool may share your personal information in the following circumstances:

3.1 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business, including:

  • Payment processors and financial institutions
  • Cloud storage and hosting providers
  • Email marketing and communication platforms
  • Analytics and data analysis services
  • Customer relationship management (CRM) systems
  • Security and fraud prevention services

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Legal Requirements

We may disclose your information when required by law or in response to:

  • Court orders, subpoenas, or legal processes
  • Government or regulatory requests
  • Law enforcement investigations
  • Protection of our rights, property, or safety
  • Prevention of fraud or illegal activities

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred to the acquiring entity. We will notify you of any such change and provide options regarding your information.

3.4 With Your Consent

We may share your information with third parties when you have given us explicit permission to do so, such as when you opt-in to receive communications from our partners.

4. Data Security

Aura Sky Pool takes the security of your personal information seriously. We implement industry-standard security measures to protect your data, including:

  • Encryption of sensitive data during transmission (SSL/TLS protocols)
  • Secure storage systems with access controls and authentication
  • Regular security audits and vulnerability assessments
  • Employee training on data protection and privacy practices
  • Firewalls and intrusion detection systems
  • Secure payment processing through PCI-DSS compliant providers
  • Regular backups and disaster recovery procedures

However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and notifying us immediately of any unauthorized access.

5. Your Rights and Choices

You have certain rights regarding your personal information:

5.1 Access and Correction

You have the right to access, review, and update your personal information. You can do this by logging into your account or contacting us at info@auraskypool.ae.

5.2 Data Deletion

You may request the deletion of your personal information, subject to certain legal obligations that may require us to retain specific data. Contact us to submit a deletion request.

5.3 Marketing Communications

You can opt-out of receiving promotional emails and newsletters at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Updating your communication preferences in your account settings
  • Contacting us directly at info@auraskypool.ae

Please note that even if you opt-out of marketing communications, we may still send you transactional emails related to your bookings and account.

5.4 Cookie Management

You can control cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block all cookies
  • Receive notifications when cookies are set

Please note that disabling cookies may affect the functionality of our website and your user experience.

5.5 Data Portability

You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format.

5.6 Objection and Restriction

You may object to or request restriction of certain processing activities, such as direct marketing or automated decision-making.

6. Children's Privacy

Aura Sky Pool does not knowingly collect personal information from children under the age of 18 without parental consent. Our services are intended for adults and families with parental supervision. If we become aware that we have collected personal information from a child under 18 without proper consent, we will take steps to delete that information promptly.

Parents or guardians who believe their child has provided personal information to us should contact us immediately at info@auraskypool.ae so we can take appropriate action.

7. International Data Transfers

Aura Sky Pool operates from Dubai, UAE. If you are accessing our services from outside the UAE, please be aware that your information may be transferred to, stored, and processed in the UAE or other countries where our service providers operate.

We ensure that any international data transfers comply with applicable data protection laws and that appropriate safeguards are in place to protect your information, including:

  • Standard contractual clauses approved by relevant authorities
  • Adequacy decisions recognizing equivalent data protection standards
  • Binding corporate rules for intra-group transfers
  • Your explicit consent for specific transfers

8. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, or services that are not operated by Aura Sky Pool. This Privacy Policy does not apply to those external sites. We are not responsible for the privacy practices or content of third-party websites.

We encourage you to review the privacy policies of any third-party sites you visit. When you interact with third-party services through our website (such as social media sharing buttons), those third parties may collect information about you according to their own privacy policies.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention period depends on various factors, including:

  • The nature of the information and how it is used
  • Legal, regulatory, or contractual obligations
  • The need to resolve disputes or enforce agreements
  • Legitimate business purposes and operational needs

When we no longer need your personal information, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws.

10. Changes to This Privacy Policy

Aura Sky Pool reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. When we make changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Post the revised policy on our website
  • Notify you via email or prominent website notice for material changes
  • Obtain your consent if required by applicable law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes indicates your acceptance of the updated policy.

11. Compliance with UAE Laws

Aura Sky Pool complies with all applicable data protection and privacy laws in the United Arab Emirates, including but not limited to:

  • UAE Federal Law No. 45 of 2021 on the Protection of Personal Data
  • Dubai Data Law (Law No. 26 of 2015)
  • Telecommunications Regulatory Authority (TRA) regulations
  • Industry-specific regulations applicable to hospitality and leisure services

We are committed to maintaining the highest standards of data protection and privacy in accordance with UAE legal requirements.

Contact Us About Privacy

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Aura Sky Pool
Palm Tower, Palm Jumeirah
Dubai, UAE

Email: info@auraskypool.ae
Phone: +971 52 693 4802

We will respond to your inquiry within 30 days of receipt. For urgent privacy matters, please indicate "URGENT - Privacy Request" in your subject line.

By using Aura Sky Pool's services and website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. Thank you for trusting us with your personal information.